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Multi Indocitra Targeting Sales Up 20%

22 February 2016 | Author : Manufakturindo
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PT. Multi Indocitra Tbk is a manufacturing company that produces toiletries in Indonesia. PT. Multi Indocitra Tbk was established in 1990, till now, the company's products still believed to be the best. Multi Indocitra produces a variety of health care products, skin care and baby accessories, and also products for pregnant and lactating mothers. Multi Indocitra owns the trademark "Pigeon" as the best-selling and reliable products on the market. There are also beauty products such as Astalift and Aibu.

But in 2015, the company experienced a drop in profits. The drop mainly caused by the increase in selling expenses, especially for employee salaries.

 

Similar article Phapros Targets Sales Up 14% on 2016

 

Apart from 2015, the brand Pigeon still stands firmly as a market leader in baby products and mother. Not only bottles, Pigeon also produce dot, baby toiletries, diapers, wet tissue, toys and also some products for the elderly. Pigeon is the largest contributor of total sales for PT. Multi Indocitra Tbk.

Although Pigeon had been able to lead the market, in fact, the sales contribution in the national toiletries sector is still quite low, only 13%. Multi Indocitra still trying to 'boost' the increase in total sales in the toiletries sector, targeting sales up to 20%. One of the strategy that will be implemented is to multiply the spread of distributors in different cities. The number of distributors which was originally 67 will increase up to 89 distributors.

 

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After increasing the number of distributor, Multi Indocitra which holds the MICE stock code will be expanding into other countries. Multi Indocitra previously had been doing export to the country of Singapore, Thailand, and the Middle East region. Currently, Multi Indocitra still conducting studies on other countries to be the next destination.



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